Chick-Fil-A Cows With PlacardsI’m an Atlanta native, which means I love Chick-Fil-A.  Always have, always will.  Sure, their chicken sandwiches and chicken biscuits are mouth watering. But what I find equally as irresistible is their new marketing campaign that’s going on right now about free breakfasts. For anyone who would like a free Chick-Fil-A breakfast item between September 6-10, all you need to do is make a reservation online. That’s it! Or is it?

If you’ve been paying attention to marketing at all these days, it won’t surprise you to know that you’ll need to give Chick-Fil-A your name and email address so they can confirm your reservation. Genius, I tell you! Think of how many people will register for a free breakfast. Chick-Fil-A will be amassing a huge amount of email addresses that they can then use to keep their customers in the loop about special events and new menu items.

So, what does this have to do with insurance? Well, just like everyone else in our industry, our Atlanta insurance agency has to find new ways of marketing to prospective customers in order to compete with the lizards and cavemen. I’m not sure that giving away free policies would be a good idea, but we’ve been experimenting with email marketing for quite some time now, and it’s paying off. Collecting email addresses of insurance shoppers who visit our website gives us a way to follow up with them right away and provide prompt quotes for home insurance Atlanta prospects and Atlanta car insurance buyers. Plus, once they become a client, we’ve got a free and quick way of keeping them in the loop about changes in the insurance industry, money saving opportunities, and agency news.

So, for anyone looking beyond a free breakfast from those famous Chick-Fil-A cows, kudos to you for seeing the real opportunity! Eat More Chicken!!